Have your meat rubbed right. 

Everytime.

Grilling-themed logo with text "An Incredible BBQ Experience Eat My Ash Inc." and flame design above "BBQ."
Black and white circular badge design with text "We Are Craft Handmade Only the Finest Ingredients."

No MSG. No fillers. No BS.
Gluten-free, lower salt, and low sugar—so you can bury your meat in it.
Handcrafted for flavor freaks, not label readers.

BBQ Rubs.

Just Tastier.

All About The Rubs

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All About The Rubs •

Welcome to Eat My Ash, where BBQ tradition gets a kick in the ash. We fuse hardcore pitmaster culture with irreverent humor to craft recipes with the same fire and obsession we stoke in our smokers and barbeques. Our product line is fueled by our signature Founders Blend line, packing the bold, smoky punch that ignited this whole brand. So grab your tongs, crank up the heat, and dive into these ash-kicking recipes – it’s time to get your grill on and taste BBQ done the Eat My Ash way.

BOLD FLAVOURS

NO APOLOGIES.

WHAT’S COOKIN’?

Recipes That’ll Rub You the Right Way…Now Put Some Ash On That Plate!

I’ve always believed that food cooked over real wood and charcoal just hits different. Propane and gas might be convenient, but they’ll never deliver that deep, fire-kissed flavor you only get from real smoke. 

My BBQ journey kicked off over 20 years ago with a shiny black kamado I grabbed from Walmart — thin as a tin can, leaked more air than a '70s kid bike tire, and barely held heat. But I learned everything on that grill: how to manage airflow, dial in temps, gauge meat doneness, and most importantly, build layers of flavor.

That grill was rough, but it lit a lifelong fire.

From that first backyard smoke session, I upgraded to a ceramic kamado, brought in a few Traeger’s for experimentation, and eventually dove into stick-burning — the rawest, most rewarding form of BBQ. Along the way, I experimented with spices, wood types, meat cuts, and techniques from all over the world. 

Since then, I’ve cooked on it all: ceramic kamados, Traegers, and full-on stick burners. I’ve smoked every cut of meat imaginable, tested every rub I could dream up, and pushed every limit I could find. Two decades later, I turned my passion into a mission — creating Eat My Ash Inc., a bold, small-batch BBQ brand that delivers handcrafted rubs and custom-built smokers for people who take their BBQ seriously.

 

🧂 The Flavor Side:

My Founders Blend Reserve line of rubs is crafted from the ground up — no MSG, no fillers, no fluff. Just powerful, balanced flavor built to deliver bark, balance, and badass BBQ.

🔥 The Smoke Side:

But rubs were just the beginning. I also launched my own line of handcrafted smokers, starting with The Smoke Forge — a gravity-fed cabinet charcoal smoker engineered for performance, precision, and serious pitmaster flavor. It’s the first of many. Every model I build is tested in the real world and refined by years of BBQ experience.

Whether you’re smoking on the back deck, competing, or feeding a crowd, Eat My Ash is here to bring you elite-level tools and flavor that make every cook unforgettable.

If you're ready to cook with purpose and flavor with pride —
Welcome to the pit. Welcome to Eat My Ash.

Jerry Hart
Founder, Pitmaster & Flavor Architect
Eat My Ash Inc.